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// Case study 03 · Creative / Retail Experience
Spring Design (GLAS)
Guests see themselves in your brand in ten seconds.
Generative AI platform (GLAS) that lets customers visualise branded products and lifestyles in-store, at events or in venues, while the brand stays in control.
Core AI productGenerative AI (image & video)Closed
https://spring.design/
~10s
Time to look
Create · Activate · Connect · Learn
Loop
The problem
Brands struggle to make shoppers picture themselves with a product, and lose the preference data when they try.
The solution
AI-generated looks plus branded intake surveys that map answers to products, then deliver personalised 'Smart Results' to the guest's phone with consent.
How AI is used
Prompt-driven image and video generation creates personalised looks; a ChatGPT-4 'Magic Prompt Wand' helps craft prompts.
// AI pipeline · live
How data flows through the model
01
Create looks & surveys
02
Guest photo + answers
03
AI generates branded look
04
Smart Results to phone
05
Conversion insights
// AI capability profile
// Key features
- AI looks in ~10 seconds
- Style & beauty intake quizzes
- Consent-based capture
- Analytics on which looks convert
// Tech stack
WordPress + ElementorShopify / WooCommerceChatGPT-4 (Magic Prompt Wand)Image & video generation
Details verified against the live website in November 2026.